Service 08
Email Campaigns
Launch sequences, reader communication and segmentation — the audience you own rather than rent.
Introduction
Social platforms lend you an audience. Email is the only readership you own outright. We build the structures that turn a list into a relationship: welcome sequences, launch campaigns, and the steady, well-written communication that keeps readers waiting for your next book.
What This Service Includes
- —Campaign strategy and sequence mapping
- —Launch campaign design and scheduling
- —Promotional and re-engagement campaigns
- —Email copywriting in your voice
- —Audience segmentation by reader interest
- —Follow-up sequences and performance review
Who It's For
- —Authors with a list they have never properly used
- —Authors preparing a launch
- —Authors with multiple titles to cross-promote
- —Authors building a readership for a future book
Benefits
What this is designed to achieve
Direct access to readers with no algorithm in between
Launch communication planned rather than improvised
Segmentation so readers receive what is relevant to them
A reusable structure for every future title
Our Approach
How the work runs
Review
We review your list, platform and previous communication.
Map
Sequences and campaign structure are planned around your goals.
Write
Copy is drafted in your voice and set up for sending.
Measure
We review performance and refine the sequences.
FAQ
Frequently asked questions
I have no list yet — is this still useful?+
Yes. We can start with capture and welcome sequences so the list builds from day one.
Which email platform do you use?+
We work with the common author platforms and can recommend one based on your needs.
Do you write the emails?+
Yes, copywriting is included and always shared with you for approval.
Plan My Email Campaign
Tell us about your book and we'll come back with a scoped proposal — no obligation, and nothing charged until the scope is agreed in writing.