Service 05

Social Media Marketing

Content strategy and campaign work that keeps your book visible between launches, not only during them.

Introduction

Social platforms reward consistency far more than intensity. We build a content approach that fits the way you actually work — a rhythm of posts, visuals and conversation that keeps your book present in reader feeds, with concentrated campaigns around launches and milestones.

What This Service Includes

  • Content strategy and posting rhythm
  • Launch and promotional campaign planning
  • Visual content and quote-card design
  • Audience engagement and community interaction
  • Platform selection based on where your readers are
  • Ongoing promotion beyond launch week

Who It's For

  • Authors unsure what to post, or how often
  • Authors launching a title in the next few months
  • Authors with an account that has gone quiet
  • Authors who want presence without living online

Benefits

What this is designed to achieve

A clear plan instead of improvised posting

Consistent visibility between publication milestones

Visual content that matches the book's positioning

Engagement that builds a readership over time

Our Approach

How the work runs

01

Assess

We review your current presence, genre and reader audience.

02

Plan

A content strategy and campaign calendar are drafted.

03

Create

Copy and visual assets are produced against the calendar.

04

Engage

We publish, monitor and refine based on what readers respond to.

FAQ

Frequently asked questions

Which platforms do you cover?+

We recommend platforms based on genre and reader behaviour rather than covering all of them by default.

Do you run paid ads?+

Paid promotion can be included where it makes sense; it is scoped and agreed separately.

Do I have to appear on camera?+

No. We design approaches that work with your comfort level.

Grow My Book's Presence

Tell us about your book and we'll come back with a scoped proposal — no obligation, and nothing charged until the scope is agreed in writing.